PGA TOUR Superstores

This IS Big!

Before you say, “Oh boy, another shopping center golf store,” look at the name PGA TOUR and look behind the name, at the people behind the idea to connect you to a golf experience that was previously reserved for the TOUR pros themselves. Then you’ll likely understand why the two new PGA TOUR Superstores opening this fall in Chandler and Scottsdale are something different, and special, and certainly something you haven’t seen before.

So what’s different? Lots of golf shops have clubs, some will even help fit those particular clubs they do have to you. But the PGA TOUR Superstore caters to the entire golf lifestyle, with a complete range of equipment, expert assistance, state-ofthe- art technology, apparel and an assortment of accessories, artwork and “stuff you haven’t seen” anywhere else.

If this sounds a little like a Home Depot of Golf, only with even more complete customer service, BINGO! You’ve hit on their secret. The people at the top of PGA TOUR Superstores, based in Atlanta, are the ones who helped build Home Depot into the home improvement giant it is, so it is not a stretch of the imagination at all to believe that the Superstores will be the golf improvement stores of the next generation.

Each of the Greater Phoenix stores, in the Pima Crossing Shopping Center at the northwest corner of Shea and the 101 Loop in Scottsdale and in the Chandler Mercado Shopping Center on North Arizona Avenue in Chandler, will be just like the “Tour Vans” at every PGA TOUR tournament site, only more elaborate, and a lot larger (up to 75,000 square feet). They’ll have 8 permanent simulators with all the computerized launch monitor and video equipment to provide all the data necessary for you to understand what your swing can, and can’t do, and also to help fit you exactly to the clubs that will be best for that swing.

More important than the bells and whistles are the trained professionals, certified teaching pros offering lesson packages to improve you  game, and club specialists (headed by members of the Professional Clubmakers Society) who can either recommend the right namebrand driver, fairway metals, hybrids, irons and wedges for your game, or help make you one as authorized clubmakersfor KZG Golf, SMT Golf, Sonartec, Infiniti and many more. In fact, these Valley stores even have putter-fitting specialists. After all, nearly half your strokes in a round are made with the flat stick. Proper fitting, and the chance to practice on their large, indoor putting greens might get you on the way to lower scores a lot faster than you might have thought.

There’s no one big secret to game improvement, but there are a lot of little ones, so at every PGA TOUR Superstore, you’ll find the experts to give you the proper education, precise clubfitting, personalized instruction and even the latest and most effective training aids to help you find your very best game.

Those “demo” days you hear about at the most posh resorts and private clubs? They’re happening all the time at the PGA TOUR Superstores, with reps from the big clubmakers showing off their latest equipment and answering questions about what will be the best model for your swing. Just visit www.pgatoursuperstore.com for thelatest calendar of demo days at all their stores. 

 Then there’s the “fun” stuff. PGA TOUR Superstores are a celebration of golf and want to connect your passion for the game with your passion for life. Golf apparel, bags, head covers and balls in your favorite college or pro team’s colors and logos are just a start. You’ll find everything you could imagine (and probably some things you couldn’t) to decorate your home or golf room at the PGA TOUR Superstores, including significant golf memorabilia, the kind of things only those with connections to the TOUR can get. The Superstores want you to have that “inside the ropes” feeling of access, and are working toward that, literally, with contests and giveaways as well.

While this story is about golf, the PGA TOUR Superstores are just as much about tennis as well. The same theories apply, extraordinary inventory, expert assistance and state-of-the-art technology within an entertaining, interactive environment. The new Chandler location even has its own tennis court for you to try before you buy.

The PGA TOUR Superstore concept is already a hit in Myrtle Beach, Atlanta and Dallas. The two new Greater Phoenix stores will expand your access to the PGA TOUR-quality lifestyle, truly a huge improvement in game improvement. For more information, visit www.pgatoursuperstore.com or you can call the Chandler location at (480) 214-4370 or the Scottsdale store at (480) 214-4350.